About Us
About Freetown Fashion Week (FFW)
At the heart of this initiative is the annual Freetown Fashion Week event, a world-class fashion showcase that brings together some of the most talented designers from Sierra Leone and beyond.
About Us
Celebrating Sierra Leone’s Fashion and Creativity
Freetown Fashion Week (FFW) is the official fashion platform for Sierra Leonean fashion creatives, launched in February 2025 by the Honourable Minister Mrs. Nabeela Farida Tunis through the Ministry of Tourism and Cultural Affairs, Sierra Leone in partnership with Fashion Industry Insiders a leading fashion business with objective to grow sustainable value driven businesses that will tell a story of success and transformational change with the fashion industry and beyond. Designed to champion local fashion talent, FFW also welcomes designers and creatives from around the world, fostering global collaboration and cultural exchange within the fashion industry.
Our Mission
Freetown Fashion Week is a key initiative in the Ministry’s ongoing efforts to promote and elevate Sierra Leone’s creative and cultural industries. By showcasing local and international talent, FFW is positioning Freetown as a fashion and cultural hub in West Africa. Our mission is to provide a dynamic platform where designers, models, buyers, manufacturers, media professionals, and fashion enthusiasts can connect, collaborate, and celebrate fashion.
The Yearly Event
At the heart of this initiative is the annual Freetown Fashion Week event, a world-class fashion showcase that brings together some of the most talented designers from Sierra Leone and beyond. The event is designed to:
- Highlight emerging and established designers on a global stage.
- Attract international buyers and investors to Sierra Leone’s fashion industry.
- Support cultural and creative industries by bridging tradition and modern fashion trends.
- Provide networking and growth opportunities for industry professionals.
Why Freetown?
With its rich cultural heritage, vibrant creative scene, and breathtaking natural beauty, Freetown is the perfect backdrop for a premier fashion event. As the capital city of Sierra Leone, Freetown offers a unique blend of history, art, and innovation, setting the stage for a one-of-a-kind fashion experience that blends tradition with modern aesthetics.
A Platform for Growth and Opportunity
FFW is more than just a fashion event—it is an interactive and diversified platform that allows participants and visitors to:
- Gain maximum exposure within and beyond their industry.
- Engage with influential fashion stakeholders from across the globe.
- Discover new business opportunities and collaborations.
- Showcase their work to a diverse audience of fashion enthusiasts, media, and industry leaders.
Through strategic partnerships, global engagement, and an inclusive vision, Freetown Fashion Week is set to become a landmark event in the African and international fashion calendar. Join us as we redefine Sierra Leone’s place in the world of fashion!
Stay Connected
Follow us on social media and stay tuned for updates on the latest fashion trends, designer highlights, and exclusive insights into Freetown Fashion Week 2025 and beyond!